Luxury flowers for the most demanding florist

RICH® is about chic & luxurious blooms. Make your customers happy with exceptionally strong and beautiful gems from our inspiring flower collection.


RICH® LUXURY FLOWERS strives to achieve a distinctive position within the flower growing industry and ensures that high-quality cut flowers are available in beautiful colours for every season. It does this to add a little more beauty wherever possible in a sustainable and socially responsible way.


As part of our RICH® LUXURY FLOWERS brand identity, we deliver exceptional flowers in unique, eye-catching sleeves year-round, creating a luxury product that gives consumers an extra special experience.